A Global Marketing Technology Platform & Service
Targeting is the first and most important step of the 4-step process…and it’s not as easy as you might think. Reaching the right audience at the right time in the right digital space requires expertise and a finesse to interpret and utilize a vast database of resources effectively. At Freeform, we utilize proprietary software and artificial intelligence to not only determine the ideal target audience, but also constantly monitor audience behavior based on real-time results and feedback.
You have your audience and they’re ready to listen to what you have to say—now it’s time to offer the perfect content to fulfill their needs and desires (all while generating high-quality conversions). When it comes to content, you can offer your audience countless pages of creative, but when it comes down to it, the best content drives revenue—and it’s often the most simple approach. We follow a turnkey process of constant research and analysis in order to craft the content that works best for your specific audience—all while keeping the creative elements consistent with your unique brand.
When you think about audience channels, it’s easy to focus solely on the “big names” such as Facebook, LinkedIn, etc. However, there are thousands of unique digital spaces where your audience members go to live, work, and play. We thoroughly analyze these channels in conjunction with our target audience and then deploy content in these spaces. This often requires leveraging and combining channels in order to achieve the best results.
The greatest challenge in obtaining and measuring results lies in tracking and reacting in real time. At Freeform, we believe real-time results provide the most accurate, straightforward metrics and enable constant evaluation of overall campaign success. If we discover that an approach isn’t working, we can react immediately and adjust accordingly—maximizing time, effort, and profit throughout the campaign.
Marketing agencies and automation software companies struggle to retain small and medium- sized enterprises (SMEs) due to the high cost of customer investment ($ and personnel) and the low quantifiable return generated. An SME will spend an average of $45,193 per year for marketing software and an additional $129,633 a year, per location or instance to staff the effort with limited return.
Freeform provides it's clients turn key solutions developed specifically for SME’s looking to grow by implementing/automating results-based digital marketing at a fraction of the cost and time..
We are the Quickbooks of digital marketing. We improve company results by closing the loop between sales and marketing.
We specialize in providing a proven and powerful low cost growth solution to our clients—which include large manufacturers, the worlds largest private equity firms, pro and division 1 sports teams, entertainers, and nonprofits—all while following the core concept of providing true marketing automation with unique content that appeals to their interests and meets their needs.
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