AI Marketing Teams Emerge for Small Businesses: Omada and Fractionally Launch Innovative Solutions

Two new ventures, Omada and Fractionally, are set to revolutionize marketing for small and medium-sized businesses (SMBs) with the launch of their AI-powered marketing teams and tools. These platforms aim to democratize access to sophisticated marketing strategies, previously out of reach for many smaller enterprises, by offering automated, proactive, and cost-effective solutions.

Key Takeaways

• Omada offers an "AI marketing team" comprising coordinated AI agents to handle planning, creation, and optimization of marketing campaigns for SMBs.

• Fractionally's "Marketing Genie" provides an AI employee trained by executives to automate marketing tasks, generate meetings, and drive growth for startups and SMBs.

• Both platforms emphasize a "do-it-for-me" approach, reducing the burden on business owners and offering services at a fraction of the cost of traditional agencies.

Omada: An AI Marketing Team for Main Street

Omada.ai, founded by serial entrepreneur Pete Christothoulou, has officially launched its "AI marketing team" designed to manage the daily digital marketing tasks for SMBs. Unlike single AI tools, Omada deploys a coordinated set of specialized AI agents—including a marketing assistant, social media manager, designer, and video producer—that collaborate like a virtual team. Users interact through a simple chat interface, and the system handles tasks such as content posting, ad management, customer engagement, and performance tracking. The platform is built on proprietary infrastructure that coordinates specialized AI models for language, vision, and audio, learning each business's tone and goals to continuously optimize campaigns. Omada aims to provide SMBs with marketing expertise and capabilities previously inaccessible, at a cost of less than $9 per day.

Fractionally: Marketing Genie for Startups and SMBs

Fractionally has introduced "Marketing Genie," its second AI tool aimed at startups and SMBs. This AI employee is trained by seasoned executives and promises to turn a single input, such as an idea or website, into qualified meetings and automated campaigns. Fractionally's approach focuses on delivering pipeline and growth execution at a significantly lower cost and time investment than traditional go-to-market strategies. The platform utilizes "Genies"—domain-trained AI employees—a proprietary workflow engine, and a network of over 350 fractional executives from top companies to provide strategic oversight. Marketing Genie specifically targets B2B SMBs and early-stage startups, automating outbound campaigns, content marketing, and lead qualification. The company highlights its "outcome-first" model, taking ownership of go-to-market results rather than just individual tasks.

The AI Revolution in SMB Marketing

Both Omada and Fractionally represent a significant shift in how small businesses can approach marketing. By leveraging advanced AI, these platforms are addressing the long-standing challenges faced by SMBs, including limited budgets, lack of expertise, and the sheer time commitment required for effective marketing. Omada's agent-based architecture and Fractionally's "Genie" model offer proactive, autonomous systems that learn and adapt, providing a "do-it-for-me" service that empowers business owners to focus on their core operations while their marketing is handled by intelligent automation. This move signifies a broader trend of AI democratizing access to sophisticated business functions for the backbone of the global economy.

Sources

• Omada, a new startup led by serial entrepreneur Pete Christothoulou, gives SMBs an 'AI marketing team' –GeekWire, GeekWire.

• Omada.ai Launches the World's First AI Marketing Team for SMBs -- a Growth Engine Built to Power Main Street, PRWeb.

• Fractionally Launches Marketing Genie, Its Second AI Tool for Startups and SMBs | Currency News | Financialand Business News, markets.businessinsider.com.

• Fractionally Launches Marketing Genie, Its Second AI Tool for Startups and SMBs, ADVFN.