Enso Targets Agency Growth With $25 Million Marketing Acquisition Plan
AI marketing startup Enso plans to acquire Israeli performance agency PPG Digital and an unnamed U.S. marketing and go-to-market firm in deals valued at about $20 million to $25 million. The proposed acquisitions would add roughly 50 employees and give Enso established client relationships and marketing expertise to pair with its AI agents.
Key takeaways
Enso’s plan combines acquisitions with a push to apply AI agents inside traditional marketing operations. The company expects the deals to expand its workforce and customer base as it prepares to seek additional funding.
The planned purchases are PPG Digital and a U.S.-based marketing firm.
Together, the companies are expected to contribute about 50 employees.
Enso recently raised $15 million and is planning another significant fundraising round.
A move into traditional agency work
PPG Digital manages more than 600 million shekels—about $200 million—in media budgets, according to the report. The U.S. target specializes in marketing and go-to-market services. Enso aims to combine the firms’ teams and customer relationships with its own technology, expanding beyond its existing AI-agent business.
The company is targeting an agency sector that often relies on large teams and operates on relatively low margins. Enso’s proposed model would automate more of the work through AI agents while retaining the marketing expertise and client access brought by the acquired businesses. The acquisitions have been described as planned, rather than completed.
How Enso uses AI agents
Enso’s agents examine how digital platforms rank and recommend companies, products and content, including AI-powered search tools. They test approaches through smaller experiments, assess performance and turn effective methods into workflows that can run continuously for clients. Approaches that lose effectiveness can be reassessed or stopped.
That strategy reflects rapid changes in how consumers find information. Companies now compete for visibility across conventional search and social platforms as well as tools such as ChatGPT, Claude, Perplexity and AI-generated search results. Enso’s bet is that ongoing testing and automation can help marketers adapt as platform rules and user habits shift.
Funding and expansion
Enso’s most recent $15 million funding round was led by MoreTech Ventures, with participation from existing investor NFX, Phenomen VC and Gil Hirsch. The round brought the company’s total funding to $23 million. The planned acquisitions are expected to be financed in part by another substantial fundraising round, according to the report.
Founded in 2024 by CEO Mickey Haslavsky, who previously co-founded RapidAPI, Enso currently employs 26 people, most of them in Israel. Adding around 50 staff would significantly increase its headcount. The company’s customers include Papaya Global, MyHeritage, Papaya Gaming, Natural Intelligence, Winn AI and Israel Canada.
Sources
Enso to acquire two marketing firms for up to $25 million to bring AI agents into adv, CTech.