Lofty Unveils AI Marketer to Revolutionize Social Media Strategies for Real Estate Agents

Real estate technology firm Lofty has introduced Lofty AI Marketer, an innovative digital marketing assistant designed to empower real estate professionals with an always-on social media marketing strategy. This new tool aims to eliminate guesswork and optimize online presence for agents.

Key Takeaways

• Lofty AI Marketer helps create and implement competitive social media strategies.

• The tool integrates with MLS and Lofty websites for automated post creation and sharing.

• AI-powered insights provide competitive analysis and tailored strategy recommendations.

• Previous Lofty AI platforms have shown significant increases in lead engagement and appointment setting.

Streamlining Social Media Marketing

Lofty AI Marketer is engineered to simplify the process of developing and executing a robust social media marketing plan. By integrating seamlessly with any Multiple Listing Service (MLS) and Lofty websites, the platform enables agents to automatically generate and distribute posts designed to drive high-quality traffic back to their personal websites. The AI-driven insights further refine this process by tailoring strategies to specific agent goals, optimizing for maximum engagement and reach.

Competitive Analysis and Strategy Optimization

A standout feature of Lofty AI Marketer is its competitive analysis capability. This allows agents to gain valuable insights into what content is resonating within their local market. By comparing an agent's social media profile against top-performing agents in the area, the tool identifies engagement trends, analyzes content types, and determines what is performing well. Based on this data, AI Marketer provides actionable recommendations to enhance an agent's social media strategy, ultimately aiming to boost brand awareness, drive more website traffic for lead generation, and improve SEO performance through valuable content and backlinks.

Proven Success with Lofty's AI Solutions

Lofty highlights the success of its existing AI-powered tools, noting that customers have already experienced substantial improvements. The Lofty AI Sales Assistant, for instance, has been credited with boosting lead engagement by an average of 240%, increasing appointment settings by 114%, and enhancing follow-up capacity by seven times. Similarly, the recently released Lofty Copilot has demonstrated significant gains in lead management and conversion, including a 674% increase in follow-up efficiency and a 46% rise in personalized emails sent by agents.

Brian Hoialmen, chief strategy officer at Lofty, emphasized the company's commitment to providing AI innovations that offer both business impact and the personalized touch expected in the relationship-driven real estate industry. "AI Marketer is another example of our commitment to delivering purposeful AI innovations that can help real estate professionals transform how they work and grow their business with clarity and confidence," Hoialmen stated.

Key Takeaways

• Lofty Launches AI Marketer, Social Media Marketing Tool — RISMedia, RISMedia.