Google Labs and DeepMind Unveil Pomelli: AI-Powered Marketing for SMBs

Google Labs, in collaboration with Google DeepMind, has launched Pomelli, an innovative AI experiment designed to empower small and medium-sized businesses (SMBs) in creating on-brand marketing campaigns. This new tool aims to democratize access to professional marketing by simplifying content creation and ensuring brand consistency across various platforms. Pomelli is currently available in public beta for English-speaking users in the United States, Canada, Australia, and New Zealand.

Key Takeaways

• Pomelli analyzes a business's website to create a unique "Business DNA" profile.

• It generates tailored campaign ideas and creative assets for social media, websites, and ads.

• The tool aims to reduce reliance on external creative resources for SMBs.

Understanding Pomelli

Pomelli is built to address the significant time, budget, and design expertise often required for impactful marketing. For SMBs, this can be a substantial barrier to growth. The AI tool streamlines this process into three core steps.

Business DNA Profile Creation

The first step involves Pomelli analyzing a business's website and existing imagery. This analysis automatically constructs a "Business DNA" profile. This profile encapsulates crucial brand elements such as tone of voice, color palette, typography, and overall visual style. By grounding all generated content in this established DNA, Pomelli ensures a high degree of consistency across all marketing channels, making the brand feel more authentic and cohesive.

AI-Generated Campaign Ideas

Once the Business DNA is established, Pomelli moves on to suggesting tailored campaign ideas relevant to the specific business. Users can select from these AI-generated concepts or provide their own prompts to develop content for particular marketing objectives. This feature is designed to significantly cut down the time businesses spend on brainstorming angles and messaging.

On-Brand Creative Assets

Following the ideation phase, Pomelli generates branded marketing assets suitable for various platforms, including social media posts, website content, and advertisements. The tool allows users to edit both the text and images within the platform before downloading the final assets for immediate use. This capability aims to reduce the need for manual briefing of agencies or building every creative piece from scratch.

Significance for Small Businesses

Pomelli's introduction is particularly significant for SMBs that may lack dedicated in-house design or copywriting teams. By offering an accessible and efficient way to produce brand-consistent campaigns, the tool has the potential to lower the dependency on external creative services. Google positions Pomelli as a way for businesses to create professional-quality marketing materials more rapidly and effectively.

Future Development

As an early experiment from Google Labs, Pomelli is in a public beta phase. Google is actively seeking feedback from businesses using the tool to refine the user experience and improve its capabilities. The company acknowledges that perfecting the tool will take time and collaboration with its users.

Sources

• Google Labs & DeepMind Launch Pomelli AI Marketing Tool, Search Engine Journal.

• Google Labs and DeepMind launch AI marketing tool Pomelli, blog.google.