SmarterX Opens Free Marketing AI Month to Make Practical AI Skills More Accessible

SmarterX has launched Marketing AI Month, a September initiative offering marketers free access to its complete AI for Marketing Course Series. The program is designed to build practical skills in artificial intelligence, from identifying valuable use cases to applying generative AI, prompting, custom assistants, multimodal tools, and deep research in everyday marketing work.

Key takeaways

Marketing AI Month combines self-paced education with a live learning session and is intended for marketers at different stages of AI adoption.

• The five-course series is free through September 30, 2026.

• The program includes 3.5 hours of self-paced instruction.

• Learners will develop an AI use-case inventory and a 30-day action plan.

• Participants who complete the series can earn an AI for Marketing Professional Certificate.

• A live Ask-Me-Anything session is scheduled for October 1 at noon Eastern time.

Building practical AI capabilities

The initiative focuses on moving beyond general awareness of artificial intelligence. Course content examines how AI is changing marketing roles, how teams can prioritize potential applications, and how organizations can assess AI tools more effectively.

Learners will also gain hands-on exposure to generative AI, prompt development, custom AI assistants, multimodal systems, and deep-research techniques. The program is structured to help participants translate those concepts into specific next steps for their jobs and organizations.

A response to accelerating workplace change

Paul Roetzer, SmarterX’s founder and chief executive, said AI literacy is becoming a necessary workplace capability as the technology develops rapidly. The company says Marketing AI Month is intended to give marketers a practical and accessible way to understand AI’s potential, limitations, and effects on careers and businesses.

The broader goal is to help professionals make informed decisions about adoption rather than simply follow AI trends. By creating a prioritized list of use cases and a short-term implementation plan, participants can connect training with measurable workplace activity.

Live session will extend the coursework

Marketing AI Month will conclude with a live AMA on October 1 for registered course learners. SmarterX team members, including Roetzer, Mike Kaput, and Cathy McPhillips, are expected to answer questions from the course series and offer additional guidance on applying the material.

The session is intended to help participants connect the lessons to their own responsibilities, teams, and business environments. It also adds an interactive element to a program otherwise delivered through self-paced learning.

Part of a wider AI literacy effort

SmarterX is positioning the initiative as part of The AI Literacy Project, which seeks to broaden access to practical AI education. The company encourages marketers to share the free program with colleagues, teams, clients, and professional communities.

Through brands including AI Academy, The Artificial Intelligence Show, and Marketing AI Institute, SmarterX provides education, research, and strategic frameworks focused on responsible AI adoption and business transformation. Enrollment in the AI for Marketing Course Series remains free through September 30, 2026.

Sources

• SmarterX Launches Marketing AI Month to Expand Access to Practical AI Education, PR Newswire.