Google Labs and DeepMind Unveil Pomelli: AI-Powered Marketing for SMBs

Bryan Wilks
Dec 4, 2025
2 min read

Google Labs, in collaboration with Google DeepMind, has launched Pomelli, an innovative AI experiment aimed at empowering small to medium-sized businesses (SMBs) to create on-brand marketing campaigns with ease. This new tool is now available in public beta for English-speaking users in the United States, Canada, Australia, and New Zealand, promising to democratize access to professional marketing content creation.

Key Takeaways

Pomelli analyzes a business's website to build a unique "Business DNA" profile.
It generates tailored campaign ideas and on-brand creative assets.
The tool aims to reduce the time and cost associated with marketing for SMBs.

Understanding Pomelli

Pomelli is designed to streamline the marketing process for businesses that may lack dedicated design or copywriting resources. The core functionality revolves around three key steps:

Business DNA Profile Creation: Pomelli begins by analyzing a business's website and existing imagery. This process automatically constructs a "Business DNA" profile, which encapsulates the brand's tone of voice, color palette, fonts, and overall visual style. This ensures that all subsequent content generated by the tool remains consistent with the established brand identity.
AI-Generated Campaign Ideas: Once the Business DNA is established, Pomelli suggests customized campaign ideas tailored to the specific business. Users can select from these suggestions or provide their own prompts to generate content for particular marketing objectives. This feature is intended to significantly cut down the time spent on brainstorming marketing angles and messaging.
On-Brand Creative Assets: Following the campaign ideation, Pomelli generates branded marketing assets suitable for various platforms, including social media posts, websites, and advertisements. These assets can be further edited within the tool before being downloaded for immediate use across different channels.

Why This Matters for SMBs

The introduction of Pomelli addresses a significant challenge for many SMBs: the high cost and time investment required for professional marketing. By automating the creation of brand-consistent content, Pomelli aims to reduce reliance on external agencies and the need to build every creative asset from scratch. This allows businesses to produce scalable, effective campaigns more rapidly and affordably.

The Future of Pomelli

As an early experiment from Google Labs, Pomelli is in a public beta phase. Google is actively seeking feedback from businesses to refine the user experience and improve the tool's capabilities. This iterative approach suggests a commitment to developing Pomelli into a robust solution for SMB marketing needs.

Sources

Google Labs & DeepMind Launch Pomelli AI Marketing Tool, Search Engine Journal.
Google Labs and DeepMind launch AI marketing tool Pomelli, blog.google.