Thryv Unveils AI-Powered Marketing Software to Boost Home Services Businesses

Thryv Holdings, Inc. has launched a new AI-enabled marketing and sales software specifically designed for home services businesses. This innovative platform aims to help these businesses attract high-intent prospects, accelerate revenue growth, and scale operations effectively by automating key marketing and customer engagement tasks.

Key Takeaways

• Thryv's new software leverages AI to automate marketing efforts for home services businesses.

• The platform is built on a 3-step growth framework: getting found online, capturing and converting customers, and driving repeat business.

• Key features include enhanced local listings, AI-powered review responses, automated follow-up, and an AI content generator.

• The software integrates with popular industry tools like ServiceTitan and Jobber.

Streamlining Growth for Home Services

Recognizing the challenges faced by home services businesses, particularly the rising cost of operations, Thryv has developed a solution to facilitate scaling. Rees Johnson, Chief Product Officer at Thryv, explained that the software bypasses the need for businesses to hire agencies or manually manage content and timing for marketing campaigns. "Everything is built and optimized," he stated. The system handles tasks such as responding to prospects who submit forms for estimates and sending automated service reminders to existing customers.

The Thryv 3-Step Growth Framework

The software is structured around a proprietary 3-step growth framework designed to enhance business performance:

• Get Found Online: This step focuses on boosting brand credibility and improving visibility across search engines, AI-powered search platforms, social media, and online directories.

• Capture and Convert New Customers: Utilizing CRM and automation, this function helps businesses capture leads and automates follow-up processes, including sending out estimates and appointment reminders.

• Drive Repeat Business: This involves leveraging reputation management tools, such as AI-generated review responses, and automated email and text marketing campaigns with timely offers to ensure consistent revenue throughout the year.

Core Features of Thryv's Home Services Software

Thryv's new offering includes several key features:

• Enhanced Local Listings: Automatically updates business information across over 50 websites and directories to improve search rankings on platforms like Google and ChatGPT.

• AI Review Response: Generates AI-powered replies to customer reviews, ensuring consistent brand messaging and improving online reputation.

• Automated Follow-Up: Captures and converts leads by sending customized emails and texts to customers and prospects rapidly.

• AI Content Generator: Creates and schedules professional marketing campaigns, including automated seasonal reminders and special offers designed to encourage repeat business and maintain revenue streams.

• Integrations: Seamlessly connects with industry-specific tools such as ServiceTitan and Jobber, allowing businesses to sync data with their existing software.

Tanner McGee, co-owner and CFO of Harco Fence + Deck, shared his positive experience: "Since using Thryv, our online visibility has seen a noticeable boost. We now show up more consistently across Google, social media, and directory listings. The built-in reputation management tools make it easy to collect and showcase reviews. That’s helped us build trust with new prospects searching for fencing or decking contractors in the Kansas City area."

Thryv aims to empower small businesses by providing them with the tools needed to manage daily operations and achieve efficient growth.

Sources

• Thryv Introduces AI-Enabled Marketing Software for Home Services Businesses, Business Wire.