Wix Unveils AI Marketing Agent to Simplify Business Growth

Wix has quietly launched a new AI-powered marketing assistant, dubbed "Kleo," designed to streamline marketing tasks for businesses of all sizes. This tool aims to automate and simplify efforts in SEO, social media, email marketing, and paid advertising, making expert-level marketing more accessible.

Key Takeaways

• Wix's AI Marketing Agent, Kleo, automates and simplifies marketing tasks across multiple channels.

• It offers tailored marketing plans, content generation, and scheduling with user oversight.

• The tool is designed for both marketing professionals and small business owners lacking expertise.

• Wix emphasizes AI as a partner, not a replacement, with user review and approval for all generated content.

Simplifying Marketing Efforts

Wix's new AI Marketing Agent, Kleo, is designed to help businesses, agencies, and enterprises simplify their marketing tasks and accelerate growth. It enables users to efficiently develop and implement marketing plans for SEO, social media, email marketing, and paid ads all from a single platform. The AI tailors these plans to specific business needs, automating execution to save time and make advanced marketing accessible to everyone.

Who Benefits from Kleo?

Currently available to all English-speaking Premium Wix sites, with plans for global language expansion, Kleo is beneficial for a wide range of users. Marketing professionals can leverage it to save time, streamline campaign ideation, and simplify content creation. Small business owners and DIY users without extensive marketing expertise can use it to boost their online presence and manage marketing tasks more efficiently. Kleo automates repetitive tasks, improves SEO, creates multi-channel content, and executes everyday marketing strategies with ease.

Differentiating from Other AI Tools

Unlike basic automations or content generators, Kleo is presented as a fully integrated, intelligent marketing assistant. It goes beyond simple task execution by managing a user's entire marketing strategy, scanning their website, understanding business goals, and building a customized, multi-channel plan. Kleo creates ongoing, strategic content plans across social media, email marketing, SEO, and Google Ads, ensuring brand consistency. It proactively drafts content for user review and approval, integrating deeply with Wix site data and brand tone for precision and relevance. Kleo actively generates and schedules content, rather than just offering suggestions.

Future Expansions and AI Integration

Wix plans to continuously enhance Kleo's capabilities and expand its reach to additional languages, with future support for GEO (generative engine optimization) tasks. This AI Marketing Agent is part of Wix's broader strategy to integrate AI agents throughout its platform, acting as "sidekicks" to help users execute their creative visions without requiring technical expertise. This follows the recent launch of Astro, an AI-powered business assistant that simplifies site operations and guides users to relevant tools.

Ensuring Creative Control and Quality

Wix emphasizes that AI is a powerful assistant that works best as a partner. Users are encouraged to always review and personalize AI-generated outputs before publishing to ensure accuracy, brand alignment, and originality. Kleo never publishes content automatically; all drafts are presented for user review and approval. Users are advised to watch for bias and originality, and to avoid using private or sensitive information as input. Kleo only uses publicly available site data and user-provided platform information, adhering to strict privacy and security standards.

Sources

• Wix tried to hide this new feature - but I caught them, and asked them to tell us more, TechRadar.